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BILLIONAIRE BOYS CLUB × DENIM

Founded by Pharrell Williams, the Billionaire Boys Club is a world-renowned apparel brand whose style that blends street and luxury has influenced numerous fashion, music, design and culture. Wealth is constantly changing while leading and defining the fashion industry, and the brand philosophy emphasizes originality and self-revealing rather than the economic meaning of the brand name itself. It is summarized in the brand statement "What is inside".

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