A.D.S.R

ADSR is a Japanese eyewear brand founded by Mitsuru Kojima in 2010. The brand name is taken from the initials of the electronic music control elements ``Attack'', ``Decay'', ``Sustain'', and ``Release'', and aims to create a delicate design that reflects the control of sound. In terms of design, we place emphasis on fusion with culture such as music and art, and each season we develop collections themed around different music genres. Past themes include "Jazz" and "Techno."

This brand is especially popular among young people with its designs that combine elements of street culture and mode fashion. Eyewear is positioned as a means of self-expression and is being accepted with a new image developed by apparel stores. In addition, the design is tailored to the facial features of Japanese people and the use of high-quality materials makes it both comfortable to wear and trendy.

ADSR's unique designs and deep understanding of culture have earned it strong support from fashion-conscious young people, and it is expected to expand not only into the Asian market but also into the American and European markets.