AMIRI × KEYCHAIN

AMIRI is a Los Angeles-based fashion brand founded by Mike Amiri in 2014. The brand is inspired by the culture and rock music of early 1990s Los Angeles, with a particular influence from Hollywood clubs and the underground rock scene.

The AMIRI 26SS collection depicts moments where culture and life intersect, set in the fictional hotel "Château AMIRI." From guest rooms bathed in morning light to exchanges of glances in the lobby and serene moments in the garden, the collection offers a new realism in fashion through the hotel, a place where the public and the private collide. This season, the relaxed feel of loungewear coexists effortlessly with the refinement of tailoring. Flowing silhouettes and light materials evoke a sense of relaxation, while meticulous tailoring maintains an elegant, open-to-the-outdoor presence. The color palette is based on soft, sun-faded tones, quietly blending resort vibes with urban elegance. At its core, the collection draws on the mythology and creativity of Los Angeles. Bird and nature motifs inspired by the drawings of artist Wes Lang, along with the free and bohemian spirit of Château Marmont, are expressed through embroidery and texture. Blurring the boundaries between opposing elements such as outside and inside, leisure and formality, nature and man-made, AMIRI 26SS carefully depicts unpretentious luxury in the modern era.