AWGE × SHIRT

AWGE is a creative collective founded by American rapper A$AP Rocky, operating across music, video, and fashion. Its distinctive feature is its diverse range of creators, not being limited to any particular field, resulting in expressions that transcend boundaries. Its activities are always presented in fragments, maintaining a unique sense of distance, including its refusal to publicly disclose details of the organization or the meaning of its name.

The 26FW collection is characterized by its innovative presentation that showcases the process of how clothes are made, combined with a conceptual approach that blends it with everyday lifestyle. At the runway venue, backstage preparations that are usually hidden from the audience (such as final adjustments to hair, makeup, and styling) were deliberately brought onto the runway and projected onto a giant screen via live cameras. This "breaking the fourth wall" presentation visualized the show's construction process itself as a real-time live performance. In terms of design and details, accessories inspired by motorsport and industrial design were featured, and elements rooted in personal lifestyles were brilliantly elevated within the context of street luxury, such as models pushing strollers or wearing fur baby carriers.