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BE@RBRICK × LIFESTYLE

BE@RBRICK is a figurine brand created by Medicom Toy in 2001, and was developed to commemorate the 100th anniversary of the birth of the teddy bear. Based on the concept of a digital teddy bear, it is designed as a bear-shaped block type figure that is different from traditional teddy bears. Bearbrick is basically composed of nine parts, and by expressing the character only with printing techniques, a variety of designs are possible. Its simple structure has enabled collaboration with various companies and artists.

Bearbrick is available in sizes ranging from 100% (approximately 7cm) to 1000% (approximately 70cm), and larger models tend to have higher market value. As for the material, plastic is the basic material, but there are also models using a variety of materials such as flocky and clear materials.

This figure is known for its collaborations with famous brands and artists such as KAWS, A BATHING APE, and CHANEL, and one of the reasons for its popularity is its versatility. With its unique design and variety of collaborations, the brand is loved by many fans as something more than just a toy, and the brand is expected to continue to create new collaborations and limited edition products.


14 products

14 products