Better™ Gift Shop

Better Gift Shop is a streetwear brand founded by Avi Gold in Toronto in 2017. He is also the editor of SNEEZE MAGAZINE, and the brand has a unique approach rooted in pop culture and humor.

The brand's concept is modeled after a gift shop in a fictional museum, and it offers a wide variety of products including apparel and accessories. This includes T-shirts, sweatshirts, jackets, footwear, incense, candles, books, and more. In terms of design, it features items inspired by 90's rap culture and vintage design.

Better Gift Shop has gained attention by collaborating with famous brands like SOUTH2 WEST8. These collaborations use bicolor and distinctive prints, and have pop-up shops around the world.

The brand does not just provide fashion items, but has a strong presence through cultural messages and social commentary, especially among young people. Collaborations with STÜSSY and COMME des GARÇONS are also popular. This brand will continue to attract attention in 2024.