CHARLES JEFFREY LOVERBOY × KEYCHAIN

Charles Jeffrey Loverboy is a brand launched by Scottish designer Charles Jeffrey.

The 24AW collection "The Curious Case of Moshkirk & Booness" is set in Moshkirk, a fictional Scottish village where time has stopped in 1979. The collection combines the late 70's punk movement with fantastical elements and traditional Scottish style.

This collection features punk-inspired designs and Scottish aesthetics. Includes oversized tailoring, handmade patchwork, tartan fur and accessories in distinctive Scottish patterns. The designs use bold colors and patterns to express rebellion and playfulness.

Reflecting thematic connections to folklore and punk subculture, it combines nostalgia with modern design techniques, making it a tribute to historical and contemporary influences.