COUCOUBEBE 75018 × CAP・HAT

COUCOUBEBE 75018 is a fashion brand that has garnered attention for its unique approach, incorporating political satire and social questioning, based on Parisian street culture and artistic rebelliousness. Capturing the anonymity of the city and its borderline values, the brand challenges preconceived notions and views fashion as a weapon of expression.

The AW25 collection, titled "TESTOSTERONE," explored themes of masculinity, power structures, violence, and the relationship between the body and expression, resulting in a performance that went beyond simply presenting clothing. The venue, a space modeled after a fighting cage, combined a fashion runway with a fighting performance to visually and physically express opposing concepts such as power and beauty, order and chaos, stillness and movement. The presentation illuminated the boundaries between fashion's symbolism and violence, clearly demonstrating the brand's belief that the act of wearing clothes is itself a social act. Furthermore, the radical composition of the pieces does not rely on visual impact, but instead invites viewers to explore the questions and criticality that lie beneath. COUCOUBEBE 75018 is a brand that uses fashion to delve into the meaning of society, systems, and the body. This collection presents a new form of expression that is neither protest nor resistance, but simply a quiet display of power.