ERL
ERL is a unisex fashion brand founded in 2018 in Venice Beach, California, USA. Founder and designer Eli Russell Lynettes is also a photographer and video director, particularly known for his work on Kanye West's music videos. In 2020, the brand launched a full menswear collection, solidifying its position in the fashion world.
The 26AW collection, "The Void" is set against a backdrop of a psychological narrative exploring themes of nihilism, power structures, and conflict with tradition. Set in a fictional prestigious boarding school nestled in the Swiss Alps, the collection expresses, through clothing, the quiet disintegration of strict discipline and symbols of privilege, ultimately transforming into individual rebelliousness. Deconstructing the dignity of tradition and harboring a dangerous confrontation with inner emptiness, this collection presents a new frontier in contemporary menswear.
14 products
14 products
