ESSENTIALS × DENIM

FEAR OF GOD ESSENTIALS was born in 2018 as FEAR OF GOD's diffusion line. This brand is a successor to FEAR OF GOD's second line FOG, developed in collaboration with American select shop PacSun.

The brand name ``ESSENTIALS'' means ``essential'' and embodies the concept of providing everyday essential items that are easy to match with any outfit. Its popularity has increased as foreign celebrities such as Justin Bieber have used it, and it offers a sophisticated style with a distinctive logo design.

ESSENTIALS products are especially popular among the younger generation. We also offer items with loose silhouettes, such as shoes in collaboration with Converse, providing the latest trends in street fashion to a wide range of people. ESSENTIALS is positioned as a brand where you can enjoy more accessible fashion while inheriting the luxury image of FEAR OF GOD.