Launched in 2004 by Pharrell Williams as a shoe line for the Billionaire Boys Club. The following year, 2005, the closing line will be on sale as a skate brand, and it also has an official skate team. After that, the skate team will be disbanded once, but will restart with new members from 2012. The brand name comes from the fact that slang means ICE = diamond and CREAM = cash, respectively.
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