KUSIKOHC × CAP・HAT

KUSIKOHC is a fashion brand founded by Cho Gi-Seok, a Korean artist and photographer who uses fashion as a means of self-expression through apparel and accessories. The brand's slogan is "Right to Fail" and emphasizes challenge and freedom of self-expression. This philosophy was born out of Ki-seok's reaction to the dissatisfaction and pressure he felt toward society. Unlike existing fashion brands that run towards commercialism, he launched KUSIKOHC to pursue his own ideals.

KUSIKOHC's product line is characterized by particularly colorful designs and aims to fuse visual art and fashion design. He focuses on conveying direct messages through clothing, and many of his designs reflect Ki-seok's own internal conflicts and rebellion against society. He is fascinated by the instant expressive power of clothing, and uses a different form of self-expression than music or photography. He is also self-taught and honed his creative skills, and the experience he gains along the way contributes to the brand's uniqueness.