KUSIKOHC × T-SHIRT

KUSIKOHC is a fashion brand founded by Korean artist and photographer Cho Gi-Seok. It offers apparel and accessories, and uses fashion as a means of self-expression. The brand's slogan is "Right to Fail," and it emphasizes freedom of challenge and self-expression. This philosophy was born out of Gi-Seok's rebellion against the dissatisfaction and pressure he felt toward society. Unlike existing fashion brands that are driven by commercialism, he launched KUSIKOHC to pursue his own ideals.

The 25SS collection features pieces that combine architectural silhouettes with graphic prints. Designer Cho Ki-seok works in a wide range of fields, including photography, graphic design, and set design, and KUSIKOHC is positioned as part of his creative expression. His work is characterized by a visual aesthetic that incorporates surrealism and a commitment to free expression. KUSIKOHC pieces offer a new perspective on modern street fashion, reminding us of the importance of free expression and challenge. The brand is supported by those who pursue freedom of self-expression through fashion.