Moncler Genius × A$AP Rocky × SHORTS

The 2025 Autumn/Winter collection, "The City of Genius," is a grand experimental endeavor that fuses Moncler's traditional outdoor spirit with A$AP Rocky's creative vision. The theme is "connecting cities of the past and future." The collection is constructed as a time-traveling one, combining retro skiwear and outdoor memories with a futuristic sensibility born from the street.

The aesthetics of "Retro Futurism" and "Ghetto Futurism" that A$AP Rocky speaks of are important keywords for this collection. By referencing the visions of the future and science fiction worldviews envisioned by people in the 1960s and 70s, and overlaying them with contemporary underground culture and the real energy of the city, the collection depicts a world that moves back and forth between fantasy and reality. The concept of "modularity" is also at its core, and the items are presented not as simple clothing, but as "equipment for urban life" that can be rearranged to create your own unique style.

Furthermore, as the title "The City of Genius" suggests, this collection celebrates the intersection of individual creativity on the stage of the city. For A$AP Rocky, the collaboration with Moncler is an expression of the "urban culture of the future" where music, art, and fashion come together, and it carries the messages of "freedom," "reinterpretation," and "possibility." The collection, which weaves together outdoor and street, luxury and underground, memories of the past and imagination of the future, is truly a grand vision that reflects the "future image of the city."