NAMESAKE × CAP・HAT

NAMESAKE is a streetwear brand founded in Taiwan in 2020, and the founderIt was co-founded by Richard Hsieh, Michael Hsieh, and Steve Hsieh. The brand focuses on family roots and incorporates cultural elements from Taiwan, Japan, America, and more into its designs. NAMESAKE's designs are inspired by his love of basketball in the 1990s and the workwear worn by his father, a fisherman, and are characterized by a retro-futuristic style. This highlights the fusion with sports and street culture.

25SS "OFFSHORE" has the theme "To the rhythm of the waves, we have found our direction and purpose," and is comprised of works that quietly talk about family bonds, inheritance, and personal growth. In particular, motifs symbolizing the sea, fishing, and family are scattered throughout, reflecting a strong sense of gratitude and respect for Richard Hsieh, the eldest brother who supported his younger brothers in the fashion industry and took over the family fishing business.

In terms of design, a variety of textiles and architectural designs are attractive, such as light silhouettes expressing the details of sails and the fluidity of waves, jackets inspired by monk's robes and weathered sails, and shirts woven with dyed threads created by artisans. The color palette is unified with natural ocean tones such as blue, red, yacht beige, and beach earth tones, and there are also graphics imitating waves, stamps, and wax stickers.

"OFFSHORE" is a collection that conveys NAMESAKE's quiet and deep message, telling the story of family growth and growth through fashion, further increasing the international presence of the Taiwanese brand.