NOTSONORMAL

Brand "NotSoNormal" founded by LA designer "Alfredo Settimio" in 2021

Alfredo is the original designer of the brand "The Great China Wall" established in LA in 1999, and is also known for his work at YEEZY. Carefully hand-repaired and remade from carefully selected recycled cotton and upcycled vintage clothing, all made in the USA, Alfredo's new aesthetic is imbued with no compromise on quality. Sustainable clothing is a reality.