P.A.M × CAP・HAT

PAM (Perks and Mini) is a fashion brand founded in Melbourne, Australia in 2000 by Misha Hollenback and Shauna Toohey. The brand name is an acronym of their nicknames "PERKS" and "AND MINI".

PAM has a unique style that combines not only fashion, but also a wide range of cultures such as art, music, and graphic design. Characterized by a variety of colors and free styles, many items are developed with a focus on materials, silhouettes, patterns, and functionality. In particular, we are paying attention to environmental issues and social considerations, such as by launching a new brand called ``A Positive Message'' that aims to make eco-friendly clothing.

Since 2015, the company has moved its base to Paris, and has gained attention internationally, with particular popularity in Japan. We also actively hold pop-up stores. We also actively collaborate with other brands and artists, such as with PUMA, and our products are characterized by designs inspired by nature and items made from recycled materials.