P.A.M × CAP・HAT

P.A.M (Perks and Mini) is a fashion brand founded in Melbourne, Australia in 2000 by Misha Hollenbach and Shauna Toohey. The brand name is an acronym of their nicknames, "PERKS" and "AND MINI." PAM has a unique style that fuses a wide range of cultures, including not only fashion but also art, music, and graphic design. Characterized by a diverse range of colors and a free-spirited style, the brand offers many items that focus on materials, silhouettes, patterns, and functionality. In particular, the brand is focused on environmental and social issues, such as the launch of a new brand called "A Positive Message," which aims to create eco-conscious clothing.

The AW25 collection, "CHOOSE PSY LIFE," aims to incorporate the fascination with the unknown and the mysterious into everyday life. Focusing on the "border" where reality and fantasy intertwine, the designers drew inspiration from the majesty of Gothic architecture, ritual aesthetics, and alchemy symbolism. It conveys a positive message: "You can choose how you live your life," while reflecting PAM's signature philosophy of expanding consciousness through visual experiences. This season, the brand emphasizes tactile diversity, with lightweight shells, heavy puffers, and textured knits and chenille. While silhouettes are based on a relaxed feel, experimental details are incorporated into the pieces. The new "mutant star" motif is symbolically placed, creating a futuristic yet occult worldview. Archive graphics and classic pieces are reinterpreted, seamlessly blending past and present. The collection, which hovers between chaos and order, reality and fantasy, is imbued with PAM's unique aesthetic.

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