PROTOTYPES

PROTOTYPES is a brand founded in Zurich, Switzerland, by fashion design duo Laura Beham and Callum Pidgeon. The two gained experience at VETEMENTS during the Demna era, and since the brand's founding in 2021, it has attracted significant attention from around the world. Rather than mass-producing new clothing, the brand takes an approach that emphasizes deadstock, upcycling, and reuse, and has developed three lines: "Second Life Line," "Proto Packs," and "Proto Print." As the brand name suggests, it is committed to creating "one-of-a-kind" items where no two designs are the same, rather than mass-produced ready-made products, and continues to propose a new way of doing sustainable fashion.

This season's collection, "Series09+", centers on the brand's philosophy of craftsmanship and sustainable approach, expressing an antithesis to existing concepts and mass production, as well as the unique charm and core ideas of one-of-a-kind products. Skillfully utilizing deadstock and recycled materials, it unfolds a profound world view imbued with a unique aesthetic and a strong message.