SATOSHI NAKAMOTO × パーカー・フーディー

The Satoshi Nakamoto brand is a fashion brand named after Bitcoin creator Satoshi Nakamoto, and represents a bold statement that reflects the evolution of the digital age. The brand celebrates the profound impact that digital technology has on society and aims to inspire reflection on how the digital world influences our perceptions of value, identity and community through its innovative designs.

The AW25 collection was developed around the theme of "WHERE THERE'S SMOKE, THERE'S FIRE." This season's lineup, conceived with a perspective that seeks to uncover the truth behind phenomena and the essence hidden beneath the surface noise, seeks to "reveal the invisible" through visual, material, and structural elements. Vague, glitchy colors reminiscent of digital noise, smoky and soot-like finishes, and textures intended to create visual fluctuations are symbolically featured throughout the garments. In particular, SATOSHI NAKAMOTO's signature interpretation of American references like baseball and workwear creates designs that coexist with roughness and refinement. Structurally, the collection features panels evoking deconstruction and reconstruction, irregular lines that are an extension of layering, and details that obstruct the view. The overlapping and processing of materials creates a fuzzy outline that suggests the boundary between fire and smoke, creating a composition that resonates between the physical and the symbolic. This season, SATOSHI NAKAMOTO uses clothing as a medium to evoke tension between the visible and the invisible, the surface and the real, while sharply prodding at the intersection of identity and contemporary aesthetics. His work, like a quiet but surely spreading ember, leaves the viewer with questions.