"Vivien Ramsay" is a collaboration brand between fashion designer Vivien Ramsay and her son, artist Lucien Smith. Vivienne Ramsay has been active in the fashion industry since the 1990s, working as head designer at Todd Oldham before building a career as a design director at Theory, Guess, BCBG, and more. He also served as global design director for Levi's Red Tab.
The brand promotes eco-friendly fashion and focuses on products made from recycled and upcycled organic cotton. Characterized by an ethical approach, the product range includes basic items such as boxer briefs and sports socks, all of which are offered in genderless designs. We also use 100% compostable and recyclable materials for our product packaging, aiming to achieve sustainable fashion.
In addition, Vivien Ramsay is raising awareness of the environmental issues facing the fashion industry and working to reduce greenhouse gas emissions across the industry. This brand proposes a new fashion style that combines simple, stylish design with environmental friendliness, and is attracting a lot of attention.
