【New brand introduced】
Lineup of brand "ERL" from California!
ERL
"24SS Collection"
"ERL" is a unisex brand from California, USA, founded in 2018.
The brand name comes from the initials of photographer and designer Eli Russell Linnetz, and is characterized by designs that incorporate the colorful scenery and atmosphere of California, including Kanye West, Lady Gaga, and Justin. / Gained popularity among famous artists such as Hailey Bieber and overseas celebrities.
The 24SS collection will be held at "ERL's first solo runway show" with the collection theme "Make Believe" at "Pitti Immagine Uomo" in Florence, Italy, the world's largest men's fashion trade fair. .
This collection was created with "Florence in 2176" in mind.
"Florence in 2176" is submerged by rising sea water, and Californian surfers go on a surf trip. Then, one night, the surfers disguise themselves as rich people by scavenging clothes and jewelry at the ambassador's home in order to sneak into a ball being held at the embassy.
A lineup of hoodies, shirts, and pants from the 24SS collection from the brand "ERL" that will be appearing at cherry for the first time!
The "SWIRL HOODIE" has a yellow color inspired by surfers' waves and swirls, and has the text "venice" on the front and "be nice" on the back. The rhyming and playful "VENICE HOODIE" features "Make Believe" and "Pitti Imagine Uomo" on the back neck.
In addition, linen shirts with the Coca-Cola logo on the front and pants with distressed flame graphics are also available, with the brand logo embroidered in three dimensions!
