AMBUSH is a Tokyo-based brand founded by Yoon Ahn , which began with jewelry design and has developed in close connection with music and street culture. Through experimental use of materials and bold forms, it aims to present a new value to conventional luxury, expanding its scope from accessories to apparel.
The Spring/Summer 2026 collection, themed "Tribe on the Move," depicts a modern, ever-changing community and a fluid identity. It blends the groove inspired by 1970s Japanese funk culture with the functionality rooted in Tokyo urban life, expressing liberation through loose silhouettes and light layering. Styles incorporating tracksuits and lightweight materials embody a free, unbounded mobility. Through the concept of a "tribe" loosely connected beyond fixed affiliations and boundaries, the collection presents a new form of community in the modern age and the multi-layered aesthetic that emerges within it.