AMBUSH × NECKLACE

AMBUSH's AW25 collection, "Homecoming," is a story of homecoming, intertwining the energy of the brand's founding with its current evolution. Returning to the brand's DNA nurtured by the street culture of Tokyo's Shibuya, the collection vividly depicts a vision in which past and future resonate by combining AMBUSH's signature avant-garde design with a forward-thinking perspective. Shibuya's neon lights, crossroads of people, and the eclectic atmosphere of culture serve as the source of inspiration for the collection's overall theme. "Homecoming" reinterprets signature pieces from the archive, reinventing tradition rather than simply tracing it. A striking contrasting approach is evident, with reissues and transformations of tracksuits and logo jerseys, and mixed-material accents like lace, sherpa, and fur. Oversized silhouettes and layering blur the boundaries between street and high fashion, creating a unique presence.

The collection's message is "returning to roots and self-affirmation." Rather than rejecting the styles and cultures cultivated in the past, it celebrates the process of updating one's identity by incorporating and transforming them into one's present self. Without falling into nostalgia, AMBUSH celebrates Shibuya and the brand's roots, while extending them to the city's diversity, the intersection of generations, and the possibilities of the future. Colors such as black, red, and green evoke Shibuya nightlife, while the bold use of accessories and textures embodies the brand's attitude of coexisting past, present, and future. Embracing the pulse and playful spirit of the city and demonstrating an ever-evolving attitude, "Homecoming" is a collection that demonstrates how AMBUSH never stops challenging itself while preserving its roots.