Balansa × KEYCHAIN

Balansa is a select shop and culture brand established in Busan, South Korea in 2008, and its name comes from the English word "balance." The name reflects the brand's philosophy of fusing and balancing different tastes and cultures. BALANSA focuses on music, street fashion, and vintage items, and is especially inspired by 90's American and Harajuku street style.

The brand's vintage items and records purchased from America are especially popular, and its original T-shirts, hoodies, and caps are also supported by many artists and stylists. In recent years, they have expanded into the Japanese market and are increasing their presence in the Japanese fashion scene by holding pop-up shops.

The Seomyeon district where the store is located is a popular spot visited by many young people. Their design sense and product selection have been highly praised, and they are attracting attention from fashion enthusiasts. BALANSA is a brand that continues to receive support for its unique concept and product lineup.