ERL × JACKET

ERL is a unisex fashion brand founded in Venice Beach, California, USA in 2018. Founder and designer Eli Russell Linnetz is also active as a photographer and film director, especially known for his work on Kanye West's music videos. In 2020, the brand launched a full menswear collection, establishing itself in the fashion world.

ERL's 25SS collection is inspired by the movie "The Beach" and features designs that reflect the influence of California youth culture and teen movies. Designer Eli Russell Linnett reevaluates the style of American Pie and Gilmore Girls from the 1990s and early 2000s and reconstructs it in a contemporary way. The collection includes items with a focus on detail, such as mohair knits, sherpa jackets, and airbrushed T-shirts. Linnett places importance on "the charm of everyday life" and reflects the charm hidden in everyday life in her fashion, not just flashiness.