Maison Margiela × KEYCHAIN

Maison Margiela is an innovative French fashion brand founded in 1988 by Belgian designer Martin Margiela. The brand continues to challenge traditional fashion concepts, building its own unique aesthetic through the "deconstruction" of clothing structure. Its unique approach and designs have earned it acclaim around the world.

The Spring/Summer 26 collection attempts to redefine the Maison's long-standing concepts of "anonymity" and "reconstruction" by connecting them with contemporary lifestyles. Past archives and memories of tailoring are deconstructed and re-edited, elevating them not to a finished form but to "clothing as a process." Opposing elements—inside and outside, stillness and movement, individual and collective—are not clearly separated but coexist within the same contours, their meaning shifting depending on the wearer's body and movements. Symbolic codes are not used to assert themselves, but merely remain as traces, emanating rather than defining individuality. This collection presents not a fashion for special occasions, but a quiet tension and poetry that exists as an extension of everyday life. Through this collection, we reexamine the very act of dressing, redefining the relationship between clothing and people in the modern era.