Mowalola × DENIM

Mowalola is a London-based fashion brand founded in 2018 by Nigerian designer Mowalola Ogunlesi. The brand's design concept fuses Nigerian culture with urban decadence, drawing inspiration from pop culture and the 1970s counterculture. It is particularly influenced by music icons Prince and André 3000, and is characterized by a sensual and bold style.

The AW25 collection presents clothing as a form of expression that blurs the boundaries between the runway and the everyday. The brand, which has always blended tradition with urban sensibilities, physicality with decorativeness, maintains its identity this season while incorporating new textures and an interest in functionality. There are hints that the collection will feature functional puffer fabrics, particularly in a design that emphasizes practicality, typical of autumn and winter. This, combined with revealing and avant-garde silhouettes, contrasting materials, and strong visual expression, gives the clothes a presence that makes a statement. This collection attempts to present clothing not simply as clothing, but as moving sculptures, expressions worn on the body, and a collision of sight and feeling. By combining the cultural intersectionality and cutting-edge sensibility that the brand has cultivated to date with the materially weighty season of autumn and winter, this season could be said to be a season that expands the brand's expressive horizons.