NAMESAKE is a streetwear brand founded in Taiwan in 2020, born from a family collaboration between the founder, a father, and his three sons. The brand focuses on family roots and incorporates cultural elements from Taiwan, Japan, America, and more into its designs. NAMESAKE's designs are inspired by his love of basketball in the 1990s and the workwear worn by his father, a fisherman, and are characterized by a retro-futuristic style. This highlights the fusion with sports and street culture.
Furthermore, NAMESAKE is attracting international attention, having been selected as a semi-finalist for the LVMH PRIZE 2023. The new collection includes items with graffiti embroidery and prints, as well as layered style shirts. In this way, NAMESAKE is more than just a family-run brand; it creates new value by fusing modern style with old rural images and technology.
