Paly Hollywood × SWEAT PANTS

Paly Hollywood is a Los Angeles-based fashion brand founded by actor James Franco and designer Kyle Lindgren. The brand name carries the message "Hollywood is hell," and it focuses on the light and shadow lurking in Hollywood, the city of dreams and illusions, as well as the chaos and darkness of youth. The brand's core philosophy is to express, through the canvas of clothing, the purity that is lost as one transitions from childhood innocence to adulthood, and the desires and disappointments that lie beneath it.

The 26FW collection, "Walpurgis Night // Dangerous Inheritance," intertwines the traditional Walpurgis Night festival, depicting the witches' feast, with the "dangerous legacy" hidden behind the glory left by previous generations. It expresses the collapse of the Hollywood illusion and the chaos carried by today's youth through a decadent aesthetic. Drawing inspiration from the underground of the American West Coast and the dark romanticism of James Franco and others, the collection visualizes a farewell to pre-arranged "false salvation" and a rebellious will to find the truth even amidst wounds, through details such as rough processing, hand-painting, and distorted hand-knitting.