SOUK EYE PAUL EASTERLIN × HIGH-TOP SNEAKER

SOUK EYE BY PAUL EASTERLIN is an Italian sneaker brand created by designer Paul Easterlin, full of innovation and experimental spirit. Conceived during the COVID-19 lockdown and offering a new framework for contemporary style, the brand deconstructs and reconstructs existing sneakers to create unique forms and presence. The appearance created by cutting different sneaker models and intentionally combining them in a "chaotic" manner is backed by the accumulation of detailed design and prototyping behind the seemingly random appearance. Thanks to high-quality materials and exquisite craftsmanship, each product has an aura that sets it apart from mass-produced products, quietly highlighting the wearer's inner self, emotions, and identity.

The brand name "SOUK" means a chaotic market (souk), and symbolizes the eye to discern the "authenticity" buried within it. Through the hybridization of styles and materials, the brand pursues new beauty born from the clash of cultures and the fusion of different materials. Paul Easterlin's creations are all about the destruction and rearrangement of form and suppressed passion. Rather than superficial flashiness, you can feel the deep sense and respect for structure hidden within.

"SOUK EYE" advocates not just fashion, but "fashion with soul," and values ​​reality rather than fiction. We value honest, high-quality relationships and manufacturing, and work closely with people who view image as something that should be cherished, rather than a passing trend. It directly conveys truth, essence, and intelligence, and is also a message sent to those who have established their own style. SOUK EYE is not afraid of ambiguity or contradiction, and while affirming the uncertain atmosphere of modern times, it gives form to the beauty that can only come from this.