ERL × BELT

ERL is a unisex fashion brand founded in Venice Beach, California, USA in 2018. Founder and designer Eli Russell Linnetz is also a photographer and filmmaker, particularly known for his work on Kanye West's music videos. In 2020, the brand launched a full menswear collection, firmly establishing itself in the fashion world.

The AW25 collection marked the brand's fifth anniversary and heralded a new chapter for the designer. Photographed amid the Los Angeles fire evacuation, the collection began with a focus on wardrobe essentials and explored a new definition of modern American manhood. It embodies ERL's uniquely flexible and poetic perspective, reinterpreting cultural memories of the past while looking to the future. The collection's palette revolves around neutrals like sand and khaki, interspersed with pastels like pink and purple, adding warmth through classic checks and argyle patterns. By blending the free-spirited energy of California with urban sophistication, ERL vividly depicts a new frontier in American fashion, embodying the current moment.