Paly Hollywood × SWEAT PANTS

Paly Hollywood is a Los Angeles-based fashion brand founded by actor James Franco and designer Kyle Lindgren. The brand name carries the message "Hollywood is hell," and it focuses on the light and shadow lurking in Hollywood, the city of dreams and illusions, as well as the chaos and darkness of youth. The brand's core philosophy is to express, through the canvas of clothing, the purity that is lost as one transitions from childhood innocence to adulthood, and the desires and disappointments that lie beneath it.

The 26SS collection "DR. BLUE in ROOM 32" is a collection that symbolizes isolated spaces and inner worlds.The title "ROOM 32" tells a story through the character "DR. BLUE" that resides there, expressing the loneliness, conflicts, and process of self-discovery faced by young people today. The collection is based on West Coast American culture and underground art, and consists of items that incorporate rough processing and hand-painted artwork. The drawings and artistic expressions of the brand's co-founder, James Franco, also serve as a source of inspiration, and are incorporated into the clothing as elements such as graphics, tie-dye, and hand-painting. T-shirts with vintage-like faded and distressed finishes function as visual expressions that symbolize the impulses and emotional fluctuations of youth.